Course Detail
Instructor: Acharya Academy
(20 Reviews)
PhD in Marketing
The PhD in Marketing is a rigorous doctoral program designed to develop future academics and research leaders in marketing theory, strategy, and consumer behavior. The program equips scholars with a deep understanding of marketing concepts, advanced research methodologies, and data-driven decision-making.
At Acharya Academy, this program fosters critical thinking and innovation, encouraging scholars to publish in leading journals and influence real-world marketing practices across industries.
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Duration: 3–5 years
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Mode: Full-time
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Eligibility: Master’s degree in Marketing, Business Administration, Economics, Psychology, or related fields with at least 55% marks
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Academic Qualification:
Master's degree (MBA in Marketing, M.Com, MA Psychology, etc.) -
Required Documents:
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Academic transcripts
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Statement of Purpose (SOP)
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Marketing-focused Research Proposal
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Updated CV/Resume
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Two academic/professional references
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Preferred Skills:
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Strong interest in consumer behavior, branding, and analytics
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Familiarity with tools like SPSS, NVivo, R, or Python
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Ability to design surveys and conduct qualitative & quantitative research
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Graduates are well-prepared to lead in academia, corporate marketing, research, and consultancy roles.
Career Paths:
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Marketing Professor / Academic Researcher
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Brand Consultant / Consumer Insight Specialist
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Market Research Analyst
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Behavioral Economist
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Product Strategy Manager
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Advertising & Media Planner
Industries:
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Universities & Business Schools
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Market Research Firms
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FMCG & Retail Companies
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Tech and E-commerce Companies
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Branding & Advertising Agencies
? Future Scope
Marketing in the digital age demands an evidence-based approach to understanding consumer behavior and brand dynamics. A PhD in Marketing allows you to create, test, and influence cutting-edge marketing strategies and contribute to both theory and practice in a rapidly evolving marketplace.
